Mews Houses: Resonating with audiences across the globe
London property has always attracted international attention and at Lurot Brand we see that interest reflected in every corner of our digital presence when selling and lettings mews houses. Our homes, content and listings don’t just speak to a British audience, they connect with buyers and tenants around the world. From the United States to the Netherlands, Australia to France, people are engaging with our portfolio and services from continents away, drawn by quality, style and the opportunity to be part of London’s most desirable addresses.
Why do Mews houses appeal internationally?
There are several reasons why our reach extends so far beyond the UK:
High-quality properties that meet the expectations of discerning buyers and tenants globally.
Digital-first marketing that makes our listings accessible to anyone, anywhere.
Content that informs and inspires, from detailed listings to insights about the neighbourhoods and lifestyle that come with each property.
These elements combine to create a proposition that resonates internationally: people aren’t just browsing – they’re actively engaging with our content and considering our properties seriously.
Website Traffic: A truly global audience
Over the past 12 months, our website welcomed more than 43,000 visitors from over 10 countries. While the UK is naturally our largest audience, international engagement is significant: 3,574 visitors came from the United States, 838 from France, 685 from Australia, 635 from Spain, 590 from Germany and 542 from Canada.
Importantly, international visitors aren’t just browsing casually. The US alone accounted for nearly 4,000 engaged sessions – a strong indicator of genuine interest. This level of engagement highlights that Mews’ appeal transcends geography; our content and listings speak directly to what international buyers and tenants are looking for.
Social Media: Extending our reach
Our social platforms further demonstrate Mews’ global resonance. In the last 30 days, content from our channels was viewed over 84,000 times, with 45.8% of those views coming from non-followers – people outside our established audience. Of these views, 65% came from the UK, but international engagement is clear: 8.4% from the US, 2% from Italy and 1.8% from Australia. Top cities include London and New York, reinforcing that our reach spans continents.
The Monthly Mewsletter: Engaging a global readership
Since launching the Monthly Mewsletter in January, we’ve seen consistent international interest. The United States regularly ranks as our top overseas audience, with the Netherlands often coming second. Readers engage most frequently with our sales listings page, followed closely by our lettings listings page, demonstrating that our newsletters aren’t just being opened – they’re prompting meaningful action.
The power of a truly international audience
The perception that vendors or landlords need a ‘global’ agency to attract international buyers is increasingly outdated. Mews demonstrates that a combination of high-quality content, engaging listings and a digital-first approach can reach an international audience effectively – showing that global reach no longer depends on big-brand agencies.
Across our recent sales, international interest has not only been strong – it has been decisive. Recent mews transactions include a property in Princes Gate Mews purchased by a US/Turkish couple; a home in Lancaster Mews sold by a client based in Israel to a South African buyer; another house in Lancaster mews sold to a couple from Colorado; a house in Petersham Place bought by Japanese individuals from British owners; a home in Burton Mews sold to American purchasers; and a stunning property in Addison Place secured by Italian buyers. These are not abstract examples – they are real, recent transactions that reflect the diversity and seriousness of the audience we reach daily.
The same applies to lettings. We recently registered an American couple who frequently work in London and have children living here. Their start date was flexible because they intended to rent before buying, allowing them to choose the right area and time their purchase with the market. This mirrors the motivations of many of our other international applicants: relocating for work, spending more time in London or positioning themselves ahead of a market shift.
These are the people browsing our listings in real time – from individuals relocating for global business roles to families reassessing their lives abroad. Whether it’s Americans exploring London after political changes, South Africans seeking stability or Japanese buyers investing with long-term intention, the motivations behind these moves are diverse but consistently international. Our reach is not theoretical – it is tangible, reflected in both data and daily conversations.
With their quintessentially British charm and enviable London locations, mews properties have always appealed to domestic buyers; today, that appeal extends far beyond the UK. At Lurot Brand, we bring this heritage to a global audience through high-quality marketing, targeted digital strategy and meaningful storytelling. The result is clear: London’s most characterful addresses continue to inspire attention, interest and imagination from around the world – and we are proud to be the bridge connecting them.
