The Parliamentary Review highlights Lurot Brand’s innovation
It’s not a publication you might expect to see along with the newspapers and fashion magazines on a newsagent’s shelf, but The Parliamentary Review is nevertheless a very big deal for the UK’s business and political movers and shakers.
The Review – circulated to over 500,000 influential business executives and policymakers across the UK – is a series of publications on areas such as finance, healthcare, transport, education, technology, energy and more. It provides a platform for organisations and individuals to discuss their successes and failures, as well as looking at the challenges that lie ahead.
Although The Parliamentary Review is wholly independent of government, it features political commentary from leading journalists together with sector-specific insight from Secretaries of State, Ministers, and MPs. Regarded as the nation’s leading guide to industry best practice, the Review shows how leaders in particular business sectors have responded to challenges in the political and economic environment.
It is a huge honour to appear in The Parliamentary Review and in our article we took the opportunity to show the way Lurot Brand – “the most influential estate agent that you have never heard of” – has shaped the property industry. Innovations in this industry have become so standard that people don’t even consider who thought of them or how they became the norm, but Lurot Brand has been the force behind many of these revolutionary developments. Over the years, our Chairman, Antoine Lurot, has not only transformed the way estate agents go about their business, but he has also changed attitudes towards bank lending, legal rulings, and property surveys.
Lurot Brand was the first agent to use price per square foot to value residential property in the UK and to create floor plans for all instructions. We were also the first agency to produce a monthly magazine, Mews News, which remains popular to this day, and Antoine later went on to become the founder of the prestigious London Magazine. He was one of three founding directors of Central London Estate Agents, a founder member of the Association of Residential Letting Agents (ARLA) and was also appointed a Fellow of the National Association of Estate Agents. In a fitting tribute to his extraordinary contribution to the London property industry, last year Antoine was awarded the London Magazine’s Lifetime Achievement Award.
Our Parliamentary Review article tells the intriguing story behind Lurot Brand’s success, from the early days when Antoine explored London’s mews streets – largely forgotten and unloved at that time – on a Honda motorbike, to today’s “brave new world” of property portals, apps and instant communication.
In spite of all the tech-savvy gismos available to today’s agents, Lurot Brand’s reputation still rests on championing the fundamental qualities of good estate agency: namely truth, honesty, and integrity. We are delighted to have the opportunity to celebrate the hard work and innovation that has made Lurot Brand the success it is today, and we are proud to appear in The Parliamentary Review as an example of best practice within the property industry.
Read the whole article here.